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Kristina is a 29-year-old woman who spends most of her time on this earth hanging out with her dog. Currently, she is the Brands Editor at Adweek and the managing editor of Brandweek, a quarterly publication dedicated to the business of brands. She is based in Rhode Island.
She previously produced the Adweek podcast Yeah, That’s Probably an Ad, which won the Folio: Digital Award for Best Podcast in 2018.
She has moderated panels for SXSW, The One Club, the Cannes Lions Festival of Creativity and Adweek events featuring celebrities like Geena Davis and executives like Spotify’s Danielle Lee. She has also appeared on television shows like NBC Nightly News, MSNBC Live with Kate Snow, Today Show and Entertainment Tonight.
You can also find her work in publications like ELLE, Rolling Stone, New York Magazine’s Vulture, Gothamist, and The Awl, among others. Before joining Adweek, she used to write about pension plans and hedge funds for Money Management Intelligence.
She has also written and directed a couple of short films that have appeared in festivals like the Big Apple Film Festival, New York No Limits, New Filmmakers New York, and Zero Film Festival. Her latest short, Special Election, was recently selected by the St. Louis International Film Festival and the Big Apple Film Festival.
profiles & cover stories (adweek)
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- Kevin Hart Just Might Be the Hardest-Working Man in Branding
- Filmmaker Ava DuVernay on the Creative Process, and the Intersection of Art and Activism
- Inside M&M’s Absurd Gambit to Turn Danny DeVito Into a Super Bowl-Sized Spokescandy
- Issa Rae Built a Hollywood Career on Her Own Terms. Next, She’ll Build an Empire
- Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising
- “F**ck It We Have To”: Kathryn Hahn is on a Feminist Mission
- How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight
- How DeRay Mckesson Turned Social Media Into a Powerful Tool for Social Justice
- How Milana Vayntrub Quickly Rose From Surprise Ad Star Into a Creative Force for Good
- DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’
- The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis
- How Marc Maron Built a Brand That Helped Him Land the President
- Meet the Man Reinventing Late Night: Chris Gethard is a Public Access Star Who’d Rather Fail Than Bore You
featured writing (adweek)
- Inside A Ghost Store, A24’s Strange, Moving, Immersive Promotion for A Ghost Story
- Brands are Throwing Out Gender Norms to Reflect a More Fluid World
- 5 Ways Historically Male-Focused Brand Are Now Reaching Out To Women
- With Vinyl’s Resurgence, Here’s How Brands Are Capitalizing on Music’s Most Analog Medium
- How Budweiser Ditched Its Old Look and Crafted a New Visual Identity
- Here’s Why the Spectacle of Holiday Windows is Still Crucial for Brands
- How One Agency’s Insight Into Millennials Helped It Win The White House As a Client
- Inside Pornhub’s Crusade to Tear Down the Taboos of Watching Sex Online
featured writing (not adweek)
- ‘Dear Ivanka’ Rally Unites Artists Against Trump (Rolling Stone)
- Blue Jay and the Power of Ambivalence in Abortion Stories (New York Magazine’s Vulture)
- Why Do So Many Romcoms Use Songs By The Cure? (The Awl)
- Jeff Bezos Wants to Sneak Inside Your Brain (Dame)
- Selected Writing (Gothamist)
celebrity q&as
- Issa Rae on HBO, the Struggle to Create Awkward Black Girl and the Current Political Climate (Adweek)
- The Duplass Brothers Explain Why They’re Jumping into the Ad World (Adweek)
- Melanie Lynskey on Playing Gender-Neutral Characters, Having her Sundance Hit Go Straight to Netflix, and Her Own Experience of Being Robbed (New York Magazine’s Vulture)
- Comedian Tig Notaro Would Rather Start Her Morning With Cute Animal Videos Than Emails (Adweek)
- Nightly Show Host Larry Wilmore on the Difference Between Trolling and Lurking (Adweek)
- Jenny Slate’s Bedtime Routine Includes a Little Weed (Adweek)
- Thanks to Mad Men and Avengers, Actress Linda Cardellini Knows How to Keep a Secret (Adweek)
- Chelsea Handler on Why You Won’t See Her Name on a Vodka Bottle (Adweek)
- After His Super Bowl Debut, Lil Wayne Wants to Be an Advertising Star in 2016 (Adweek)
- Togetherness Co-Creator Jay Duplass on How His Transparent Character Helped His Style (Adweek)
- ‘Wild’ Author Cheryl Strayed Confesses to Her Social Media Addiction (Adweek)
- Kathryn Hahn on Binge-Watching, Fashion Blogs and Why She’s Not on Social Media (Adweek)
- The Creators of High Maintenance Tell Us Why Vimeo, Why Not FX and What to Expect From Branded Weed (Adweek)
press interviews
podcast
- Folio: Digital Award’s Best Podcast 2018
- Produced over 65 episodes
