Kristina is a 29-year-old woman who spends most of her time on this earth hanging out with her dog (see right) and freaking out about existence. Currently, she is Adweek’s Brands Editor as well as the managing editor of Brandweek, a quarterly publication. After a decade in New York, she moved back to Rhode Island in 2018 and is currently based there.
Prior to moving, she produced the Adweek podcast Yeah, That’s Probably an Ad, which won the Folio: Digital Award for Best Podcast in 2018.
She has moderated panels for South by Southwest, The One Club, the Cannes Lions Festival of Creativity and Adweek events featuring celebrities like Geena Davis and executives like Spotify’s Danielle Lee. She has also appeared on television shows like NBC Nightly News, MSNBC Live with Kate Snow, Today Show and Entertainment Tonight.
You can also find her work in publications like ELLE, Rolling Stone, New York Magazine’s Vulture, Gothamist, and The Awl, among others. Before joining Adweek, she wrote about pension plans and hedge funds at Euromoney Institutional Investor.
In her spare time, she has also written and directed short films that have appeared in festivals like the Big Apple Film Festival, New York No Limits, New Filmmakers New York, and Zero Film Festival. Her latest short, Special Election, was selected by the St. Louis International Film Festival and the Big Apple Film Festival.
Profiles & Cover Stories
Featured Writing (Adweek)
- How Marc Maron Built a Brand That Helped Him Land the President
- Meet the Man Reinventing Late Night: Chris Gethard is a Public Access Star Who’d Rather Fail Than Bore You
- Inside A Ghost Store, A24’s Strange, Moving, Immersive Promotion for A Ghost Story
- 5 Ways Historically Male-Focused Brand Are Now Reaching Out To Women
- How Budweiser Ditched Its Old Look and Crafted a New Visual Identity
- Here’s Why the Spectacle of Holiday Windows is Still Crucial for Brands
- How One Agency’s Insight Into Millennials Helped It Win The White House As a Client
Featured Writing (Not Adweek)
- ‘Dear Ivanka’ Rally Unites Artists Against Trump (Rolling Stone)
- Blue Jay and the Power of Ambivalence in Abortion Stories (New York Magazine’s Vulture)
- Why Do So Many Romcoms Use Songs By The Cure? (The Awl)
- Jeff Bezos Wants to Sneak Inside Your Brain (Dame)
- Selected Writing (Gothamist)
- Issa Rae on HBO, the Struggle to Create Awkward Black Girl and the Current Political Climate (Adweek)
- The Duplass Brothers Explain Why They’re Jumping into the Ad World (Adweek)
- Melanie Lynskey on Playing Gender-Neutral Characters, Having her Sundance Hit Go Straight to Netflix, and Her Own Experience of Being Robbed (New York Magazine’s Vulture)
- Comedian Tig Notaro Would Rather Start Her Morning With Cute Animal Videos Than Emails (Adweek)
- Jenny Slate’s Bedtime Routine Includes a Little Weed (Adweek)
- After His Super Bowl Debut, Lil Wayne Wants to Be an Advertising Star in 2016 (Adweek)
- ‘Wild’ Author Cheryl Strayed Confesses to Her Social Media Addiction (Adweek)
- Folio: Digital Award’s Best Podcast 2018
- Produced over 65 episodes